Godwin ObajeNewcastle Make Progress in Pursuit of Joao Pedro as Brighton Open to Sale
Newcastle United are intensifying their pursuit of Brighton forward Joao Pedro, with sources close to the club indicating growing confidence that a deal can be struck for the Brazilian attacker — and potentially for a figure well below his previously quoted price tag.
The 23-year-old, once reportedly valued at over £100 million during a scintillating spell of form last season, has now emerged as a top summer target for Eddie Howe as the Magpies look to strengthen their attacking options ahead of another Champions League campaign.
While Brighton were previously reluctant to entertain offers for Pedro, there has been a noticeable shift in stance. Club insiders suggest that the Seagulls are now open to negotiating his departure — provided the price is right. Though no fee has yet been agreed, reports indicate Newcastle believe they could secure the forward’s signature for significantly less than the £100m valuation touted at the peak of his form.
Pedro, who arrived at Brighton from Watford in 2023, enjoyed an eye-catching Premier League campaign, registering 14 goals and contributing several key performances in European competition. His ability to play across the front line — as a central striker or a wide forward — is thought to be particularly attractive to Howe, who is keen to add tactical flexibility and depth to his forward line.
Newcastle’s current attacking department, led by Alexander Isak and Callum Wilson, has impressed at times but lacks reliable depth. Pedro’s arrival would offer rotation options, especially with the club balancing domestic and European commitments next season.
Brighton, for their part, are understood to be planning a refresh of their squad following Roberto De Zerbi’s exit and the arrival of Fabian Hürzeler as head coach. Sources close to the south coast club suggest that while Pedro remains highly rated, the club would be willing to reinvest funds from a potential sale to strengthen other areas.
Newcastle are expected to hold formal talks with Brighton in the coming days, with hopes of making Pedro their first marquee signing of the summer window. Personal terms are not thought to be an obstacle, with the player open to a move to Tyneside and eager for the opportunity to feature in the Champions League.
While the deal is not yet over the line, optimism is building at St James’ Park. With Brighton signalling a willingness to negotiate and Pedro reportedly keen on the move, Newcastle may be closing in on one of the Premier League’s most dynamic young forwards.
If completed, the signing would mark a major statement of intent as Eddie Howe continues his ambitious rebuild — and it would deliver a player whose potential still suggests he could become one of the Premier League’s most explosive attackers.
Godwin Obaje
