Godwin ObajeEverton’s Clever Plan to Boost PSR with Goodison Park Move
Everton is considering a plan to relocate their women’s team to Goodison Park after the men’s team moves to Bramley-Moore Dock. This move could provide a significant boost to the club’s finances, particularly in terms of PSR (Profit and Sustainability Rules).
Benefits of the Move
According to Adam Williams, Finance Expert at TBR Football, relocating the women’s team to Goodison Park could have several benefits ¹ ²:
- Increased Revenue: With the potential for five-figure attendances, the women’s team could generate more revenue, benefiting the club as a whole. Currently, they average around 2,000 attendees.
- PSR Boost: The new revenue-based PSR system expected to be introduced in 2026-27 could allow the men’s team to spend more on agents, transfers, and wages. If Everton Women double their turnover to £6m, 85% of that would be £5.1m, which the men’s team could theoretically spend without breaching PSR.
- Brand Building: Playing at Goodison Park could distinguish the women’s team from the men’s team and attract new fans, potentially increasing the team’s value as a business.
Potential PSR Workaround
Williams also highlighted a potential PSR workaround, where the increased value of the women’s team could be used to benefit the men’s team. This is similar to what Chelsea did with the intra-company sale of their women’s team. However, this would depend on the Premier League not closing this loophole ¹.
Conclusion
Everton’s plan to relocate their women’s team to Goodison Park could have significant financial benefits for the club, particularly in terms of PSR. With the potential for increased revenue and a boost to the team’s brand, this move could be a clever way for the club to navigate the complexities of PSR and build a stronger financial foundation.
Godwin Obaje
